Theme: Improving Communications Skills for Nonprofits Addressing Children Needs
The winner - Inititative of The Year
BBDO & Happier
>>>Read the case study on VietnamNet: "Building identity for social work groups"
In six weeks (1 Jul – 15 August 2013), 11 teams, each comprises of one NPO and one company/team of communications professionals, invested their efforts to create a communications tool for each NPO to raise awareness about the need of vulnerable children in HCMC and how local NPOs are addressing those needs.
10 teams submitted their communications tools. More than 400 people voted for their favorite communications tools.
Online vote was accounted for 50% of the final result. Another 50% was accounted for by a panel of judges.
Let's take a look at the main activities in CPI 2013 in this video clip:
Activity 1: Mentorship
Meet & Greet event
CPI 2013 kickstarted on 27 June when participating teams got to know each other for the first time during the Meet and Greet Event. After a matching process facilitated by LIN, companies and NPOs ranked their choice, which LIN then used for matching the companies and NPOs appropriately and according to each teams’ wishes as much as possible.
6 week mentorship
During a period of 6 weeks, from 1 July to 15 August, each team worked to create a communication tool that address the needs of vulnerable children and raise the public awareness about challenges they are facing.10 teams have submitted their communications tools. More than 400 people voted for their favorite communications tools.
Activity 2: Capacity building
Besides the one-on-one mentorship, CPI aims to equip the NPOs with basic knowledge about communications and beyond. As a part of the project, LIN worked with 3 companies to hold several workshops and a company visit focusing on improving communications skills for the NPO staff.
These workshops were open to non-participating NPOs who wanted to improve their skills.
Workshop 1: Basic communications skills (Read the article)
Workshop 2: Creating and promoting NPO video clip (Read the article)
Workshop 3: How to communicate effectively with donors
Visit HSBC Vietnam. (Read the article.)
The Award Ceremony took place on 13 September.
Please click here for the final results of CPI 2013!