Tuesday, 01 April 2014 08:00

CPI 2012

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Theme: Improving Communications Skills for Nonprofits 

The winner - Inititative of The Year

Brandmaker & Ceporer Hoc Mon 

Read the case study: "Giving the fishing rod instead of the fish"


The Participants

Brand Maker - Hoc Mon Social Shelter

Clover4Leaf - Little Rose Warm Shelter

Clover4Leaf - Tuong Lai Center

Lowe Vietnam - Action for Wildlife organization

Matterhorn Communications - Thao Dan Child Center


Over the course of two months, the company employees and the NPO staff worked together and learned from each other. In addition to sharing experiences and mentoring NPO staff, teams were challenged to create a product and design a strategy to help the organization achieve its mission. Their work was then evaluated by a judge panel comprising of experts in Marketing, PR and Advertising, who judged the products and strategies based on a set of criteria.

The exciting challenge culminated in an Award Ceremony on 7 September, where five teams proudly introduced their products and presented their communication strategy. After deliberating together, the judges made a final decision to select the teams they thought producing the best product and strategy. Three winning NPOs were awarded with communication prizes (including website development, digital marketing, printing voucher), which in turn would help NPOs with fundraising, raising public awareness and support for their cause.

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